We can help you develop your overall brand strategy, create your brand identity and implement your desired brand launch marketing material.
Your brand’s visual identity speaks to your audience. Knowing who your audience is and all there is to know about their pain points, desires, and personality can help you build a visual identity that they can relate to.
Defining or redefining your brand’s direction and long-term objectives can provide a valuable insight into the essential qualities you’d like your brand's visual identity to have.
A brand story is a powerful tool that can help you evoke an emotional appeal with your clients and set the standard for your visuals and imagery.
A logo is a visual representation of branding and a graphic symbol of your business and its identity. A brand’s logo should consist of memorable imagery and stick into the minds of those who see it. It should also convey what your business does.
For consumers, brand color plays a crucial role in their buying decisions. Therefore, the color palette should fit the emotion and message the brand wishes to convey - financial enterprises may incorporate greens and golds. In contrast, silvers, blacks, and golds are suitable for brands that sell luxury items.
The font and the arrangement of your text affect your brand’s visual identity and how it impacts consumers. The best-known brands tend to keep their typography simple, but they also consider the emotions and personality every typeface conveys.
Brand photography is a suite of images representing your business and provides another element to its visual identity. Photography should fit with the rest of your brand identity, its colors, logos, and messaging. Brand photography can include photos of your business’ products, your team, workspace and other things relevant to your business.